BSNL (Bharat Sanchar Nigam Limited), a government-owned telecommunications company, has recently launched two new prepaid plans to compete with private telecom operators like Jio and Airtel. The company is attempting to regain its market position in the highly competitive Indian telecom industry, where private players currently dominate.
215 INR Prepaid Plan:
This plan, priced at 215 INR, offers 60GB of data for 30 days (2GB per day). Additionally, users get 100 free SMS per day. The plan also includes unlimited local and STD (long-distance) calling, making it highly attractive for users who rely on voice calls.
Moreover, users can enjoy free access to Sing Music and BSNL Tunes, which provide a variety of music and entertainment services. This plan is designed to cater to users who require a balance of data, calling, and entertainment services at a low cost.
628 INR Prepaid Plan:
The second plan, priced at 628 INR, offers 252GB of data for 84 days (3GB per day). This provides a substantial amount of data for users who require more internet usage over an extended period. Like the 215 INR plan, it includes 100 free SMS per day and unlimited local and STD calling.
Additionally, this plan also offers free access to Sing Music and BSNL Tunes. The 84-day validity period is ideal for users who prefer a longer-term plan without the hassle of frequent recharges.
Market Competition:
BSNL, a government-owned entity, faces tough competition from private telecom giants like Jio and Airtel, which dominate the Indian market. However, following the recent price hikes by private operators in July, many customers have switched to BSNL due to its more affordable plans and attractive offerings. These new plans are aimed at retaining and attracting new customers by providing more data, calling, and entertainment options at competitive prices.
PI TV Service:
In addition to these new prepaid plans, BSNL has also introduced PI TV, India’s first direct-to-mobile service. With this service, BSNL customers can watch 300 live television channels on their mobile devices for free via the PI TV app. This service adds significant value to BSNL’s offerings and positions the company as an innovative player in the telecom and media space.
Conclusion:
BSNL’s new prepaid plans are designed to offer high-value services to users at affordable prices. By providing substantial data, unlimited calling, and free entertainment services, BSNL is positioning itself as a strong competitor in the Indian telecom market. The introduction of the PI TV service also adds a unique advantage, allowing BSNL customers to enjoy live TV on their mobile devices. These moves are part of BSNL’s efforts to increase its market share and attract a larger customer base in a competitive industry.
BSNL Launches 2 Super Prepaid Plans For New Year..! My Bharat Guru
