MakeMyTrip Removes Promotions for Azerbaijan and Turkey Amid Rising National Sentiment
In a significant move that reflects rising patriotic sentiment among Indian travelers, MakeMyTrip—India’s leading online travel booking platform—has announced that it has removed all advertisements promoting tourism to Azerbaijan and Turkey from its website. This decision comes against the backdrop of ongoing tensions between India and Pakistan, where both these nations are seen to have supported Pakistan diplomatically and militarily.
The controversy intensified after reports surfaced that Turkey had supplied drones to Pakistan, which were later used in attacks along the Indian border. Indian intelligence and defense officials confirmed that the drones used by Pakistan originated from Turkey, further fueling public outrage in India. Azerbaijan, too, has expressed support for Pakistan in international forums, adding to Indian concerns.
As a result, Indian travelers began canceling their planned trips to these two countries. According to a spokesperson from MakeMyTrip, bookings for Azerbaijan and Turkey have dropped by nearly 60%, while cancellations have surged by an unprecedented 250%. These statistics reflect the growing awareness and national consciousness among Indian citizens, who are now factoring in diplomatic stances and international alignments when choosing their travel destinations.
In response to this shift in public sentiment, MakeMyTrip has taken the decisive step of removing all promotional content related to tourism in Azerbaijan and Turkey. This includes banners, advertisements, travel deals, and featured packages that once encouraged Indian tourists to explore these destinations. The company has stated that it stands in full support of the patriotic values expressed by Indian travelers and that it respects the nation’s sentiments.
This decision by a major commercial entity is being seen as more than just a business move—it is a demonstration of corporate responsibility and national solidarity. In a competitive marketplace, travel companies often focus solely on consumer trends and profits. However, MakeMyTrip’s decision shows a willingness to align its business practices with national interest and public opinion.
It also sets a precedent for how Indian companies can respond to geopolitical developments. By taking a stand, MakeMyTrip has not only aligned with the emotional pulse of the nation but also likely earned the respect of a large section of its customer base.
Moreover, this move has sparked discussions on social media, where many users have praised MakeMyTrip’s action as timely and commendable. It reflects a growing trend among Indian consumers who prefer to support brands and businesses that are seen as patriotic and socially responsible.
In conclusion, MakeMyTrip’s removal of Azerbaijan and Turkey tourism promotions highlights the power of public sentiment and the importance of aligning business practices with national values. It serves as a reminder that in today’s interconnected world, commercial decisions are increasingly influenced by geopolitics, and consumers are more conscious than ever about where and how they spend their money.
